In Senegal, working mothers do not have time to prepare their babies’ food themselves, the only alternatives being to buy imported baby food, not suited to local tastes, or food for adults, which do not meet a child’s nutritional requirements. The Le Lionceau jars of baby food therefore are an innovative and high-quality way of fulfilling a sizeable local demand. The recipes use traditional ingredients found in the region such as millet, fonio (a cereal common in West Africa) and local fruits, with no added sugar and zero additives.
Agri-food engineers Siny and Rémi supply Senegalese families from their manufacturing base, with orders being taken via their website or social media. Although current production is aimed at a niche market of better-off families, the startup’s aim is to reach a wider market once it has the means to increase production volumes.