In a globalized world of information technology and migratory flows, getting to know humans from other parts of the world is a key issue for society & inclusion. Tale aims to enhance empathy by introducing us to other cultures through their oral histories
Tale is a mobile app that takes the user on a journey to more than 20 countries, with over 100 traditional tales from all over the world. This interactive world map immerses the user in a universe of augmented reality combining sound and images.
The experience is an invitation to discover and share cultures which stimulates the imagination of children and adults alike. The originality and diversity of tales are a call to rethink multicultural and transgenerational dialog in a fun way.
September 2017: Creation of the project
January 2018: Participation in the second "Nuit de la Lecture" and the "E-book Show" in Aix-en-Provence
March 2018: User trails
April 2018: App presented at thecamp and at the Paris Maif Social Club.
Ongoing: Tale being promoted among tourism and education sector stakeholders.
Maguelone Dunoyer is a French designer and entrepreneur committed to supporting social initiatives.
She studied Visual Design at ECV Provence and at the New York Institute of Technology. She has extensive work with developing awareness campaigns for the French blood bank, the NYPD and NGOs including Visual AIDS. More recently, she has dedicated the bulk of her time to exploring how positive social change can be driven by creativity and design.
She is alumni of the Hive creative residency program at thecamp and along with her co-founders, launched Myrà, a social impact startup which leverages a mobile application and a growing international community to discover the cultures of the world through traditional stories.
Maguelone Dunoyer is a French designer and entrepreneur committed to supporting social initiatives.
She studied Visual Design at ECV Provence and at the New York Institute of Technology. She has extensive work with developing awareness campaigns for the French blood bank, the NYPD and NGOs including Visual AIDS. More recently, she has dedicated the bulk of her time to exploring how positive social change can be driven by creativity and design.
She is alumni of the Hive creative residency program at thecamp and along with her co-founders, launched Myrà, a social impact startup which leverages a mobile application and a growing international community to discover the cultures of the world through traditional stories.
