Cached is an interactive installation, which begins with visitors finding themselves alone in a room, where they are asked to connect to their Facebook or Twitter account.
Cached exists to make explicit what people seem to prefer not to acknowledge: the quantity, variety and depth of data that can be gathered from social networks and applications and, above all, the deductions that can be made from this information to build each person’s psychological profile. Algorithms enable third parties to make numerous – and often reductive – evaluations or, worse, potentially damaging recommendations of an economic, social, political or ideological nature.
Cached aims to increase our awareness with regard to data security, through enlightened information about what really goes on behind our screens. Cached addresses the UN’s Industry, Innovation and Infrastructure Sustainable Development Goal.